The term growth hacker is becoming increasingly common in the modern workplace, but many people may not really be aware what this role actually looks like. Growth hackers most commonly work for startup businesses, where a product or service is new, and where the leadership team is looking for explosive growth. For these businesses, traditional… Continue reading Growth Hacking 101: What Is A Growth Hacker?
I know this from my experience with Google’s search results but I am sure you have encountered the same: searching for a specific keyword, clicking on the first result and being confronted with an overly “AdSense optimized” website that was purely created for generating AdSense clicks. You might have a gut feel the website you’re… Continue reading Spam Or Ham? BISH Index Analyses (Over-) Monetization Of Websites
There are a number of ways of tracking general interest in the world’s luxury brands, the most obvious one being annual sales figures. In recent times a more contemporary measure has emerged – the number of times those exclusive brand names are entered into the Google search engine. Against a backdrop of global economic uncertainty,… Continue reading Is The Recession Impacting Luxury Brands?
The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns? Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool,… Continue reading Mac Vs. PC Campaign: An Analysis