Thinking Inside The Box – Wine By Hauswein

Why limit wine, that has so many different tastes to just one boring container, e.g. a bottle? This is what German company hauswein.de thought and decided to trade the bottle for the box. Beautifully designed it suits the product well: emphasis on the content not its packaging, easy to store and hard to break. Now […]

Malibu Rum’s Relaxed Brand Experience

Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The […]

The Billion Dollar Water. Evian = Naive?

Chris Busch writes: Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of Evian-les-Bains on the southern shore of Lake Geneva in the Haute Savoie region of the […]