httpv://www.youtube.com/watch?v=PNtdAE2yM60 In this clip we get a new client and Andrew Robinson doles out some fabulously poor branding advice, which the client would do well to ignore.
Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart. While Coca Cola has only been modifying their initial logo in a very subtle, almost ninja-like way (there’s been very little, […]
While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising psychology causes us to systematically recognize the brands, getting us to recognize the logos rather […]