Malcom Gladwell Collected: “Intellectual Adventure Stories”

I remember sitting on a train from Vienna to Berlin a long time ago and reading “The Tipping Point” for the first time. This book not only introduced me to a lot of new concepts and dramatically increased my knowledge, it was also one of the books I really enjoyed reading. Now, Gladwell’s best-selling pieces… Continue reading Malcom Gladwell Collected: “Intellectual Adventure Stories”

Corporate Brand Guidelines

Interesting collection of current and older corporate brand guidelines including the Apple Web Design Guide from December 1996: Keep Pages Short Short pages are better than long pages. People are more likely to read a short passage of text than a long one, especially if they have to make an extra effort, like scrolling, to… Continue reading Corporate Brand Guidelines