The term growth hacker is becoming increasingly common in the modern workplace, but many people may not really be aware what this role actually looks like. Growth hackers most commonly work for startup businesses, where a product or service is new, and where the leadership team is looking for explosive growth. For these businesses, traditional… Continue reading Growth Hacking 101: What Is A Growth Hacker?
A lot of people are propagating the lean startup methodology, i.e. releasing a minimum viable product to the masses and keeping an iterative approach with not much overhead. But what most people forget to think about is: when is the right time to kill my startup if it doesn’t get enough traction? This post sheds… Continue reading Kill Early And Often – Keeping It Alive Is Not Good Enough