Starbucks – Have you seen my nipples? The Bubble Project

Starbucks - Have you seen my nipples - The Bubble Project

Another picture Starbucks never approved but still is interesting as it shows what The Bubble Project is about:

Ji Lee, a critical consumer based in New York has printed 15,000 blank stickers (the bubbles) and put them at various places in his hometown. People passing by have written all kinds of messages on them and Lee has taken pictures which he will publish in a book next year.

His manifesto:

Our communal spaces are being overrun with ads. Train stations, streets, squares, busses, and subways now scream one message after another at us. Once considered โ€œpublic”, these spaces are increasingly being seized by corporations to propagate their messages solely in the interest of profit. Armed with heavy budgets, their marketing tactics are becoming more and more aggressive and manipulative. We the public, are both target and victim of this media attack. The Bubble Project is the counterattack. The Bubbles are the ammunition. Once placed on ads, these stickers transform the corporate monologue into an open dialogue. They encourage anyone to fill them in with any form of self expression, free from censorship. More bubbles mean more freed spaces, more sharing of personal thoughts, more reactions to current events, and most importantly, more imagination and fun.

Talking about rethinking communal spaces be sure to check out the Delete Project


  1. Starbucks removed the nipples from their logo because, according to the United States Patent & Trademark Office, the woman with nipples would have been obscene and therefore unfit for registration. Registering the mark gives it protection, so they dropped the nipples. Bubble Project is asking all the right questions though!! ๐Ÿ™‚

    P.S. LOVE your site! I will be visiting often!!

  2. Thanks a lot for the insightful comment!
    I thought of something similar to obscenity.

    Thanks again. Great you LOVE the site ๐Ÿ™‚

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