Just for the record and because there has been some discussion going on in this blog: in my opinion a dumb and uncool campaign from Onitsuka Tiger for its football shoes. It is kind of a mixture between wanna-be Zomtec coolness (remember the Bifi Sausage?) and klischee-like karaoke. There are commercials that are so dumb, they’re funny but this one isn’t. Is this at least successful in Asia? What do you think?
Onitsuka Tiger Lovely Football
Just watched it again, it’s soo annoying.
I really don’t know if this is going to be successful in Asia because I don’t know the asian culture.