Yesterday Google announced a major(!) upgrade to its search ranking algorithm which will drastically change the way designers and more importantly online marketeers will think about their website layouts. In Google’s ongoing effort to help users find more high-quality websites in search results, the company will introduce an improved algorithm. From then on Google will… Continue reading Google Now Analyzes Ad Placements – Improves Search Ranking Algorithm
The people at mSpoke blog started their series with a very interesting topic: What makes a blog post popular. To start, we’ll need a bunch of feed items and measures of popularity and writing quality. For the popularity measure, I will use the feed item’s NewsGator attention score. While Newsgator has done some additional work… Continue reading What makes a blog post popular?
NYT: Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers. America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment… Continue reading Pay per Spam
Just for the record and because there has been some discussion going on in this blog: in my opinion a dumb and uncool campaign from Onitsuka Tiger for its football shoes. It is kind of a mixture between wanna-be Zomtec coolness (remember the Bifi Sausage?) and klischee-like karaoke. There are commercials that are so dumb,… Continue reading Lovely (but dumb) Football by Onitsuka Tiger
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Over 200,000 people voted for the People’s Voice awards, which have been assigned, among the others to: Boing Boing (best blog) BBC News (best news site) 101 Cookbooks (best personal website) Vogue UK (best fashion site) See the full list of winners by clicking here (opens a PDF) 9th Annual Webby Awards Website
Google has come up with a “Heat Map” to their optimization tips page.
Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad. The… Continue reading iPod Shuffle and the SuperFX Banner
MSN has just reveiled its new search advertising service and hopes to hook advertisers with extra tools that will help them select which keywords work best at luring target customers. For example, the list of available keywords for a certain product will show which ones work better with men or women and specific age groups… Continue reading MSN AdCenter wants a Piece of the Search Marketing Cake
There’s an interesting read on USA Today about people getting money with Google AdSense, ranging from 2$ to over $4000 each month. Additionally the article contains information on how to optimize ones revenue but also sheds light onto click fraud.