Tropicana: We’re not red, we’re not blue. We’re 100% orange

Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.

The site pulls a continuous stream of tweets mentioning Obama and McCain, representing the most-used terms as a series of bubbles. The bigger the “bubble” the more frequently the term is being used. You can hover over each word to see a graphical breakdown of each word’s use in relation to the candidates.

To brand it for Tropicana they included the tagline: “We’re not red, we’re not blue. We’re 100% orange” and placed one of their ads on the right-hand side.

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