Optimizing Your Content for Today

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Search Engines Drive Traffic It’s that simple, really. When people want to find something today, they turn to the search engine almost by default. Most of the time, whatever shows up on the first page of a search grabs an individual’s attention, and results after that page go ignored. For this reason alone, your business… Continue reading Optimizing Your Content for Today

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Don’t Let Multi-Sided Platform Users Tarnish Your Brand

Multi-sided platforms have experienced significant growth over the past decade. The value created from matching two people online can be high margin and very well protected against competitors that lack a large user base. However, this same advantage of having many users can also lead to threats in your company’s brand reputation. For instance, in… Continue reading Don’t Let Multi-Sided Platform Users Tarnish Your Brand

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Small Business Loans without the Bank

It is a well-known and long-running problem for small businesses everywhere; getting invoices paid on time and avoid financing gaps can be a difficult challenge. Banks have traditionally filled the role, but a new trend has taken hold of alternative sources dedicated to small business financing. The technical term is business liquidity, but to the… Continue reading Small Business Loans without the Bank

My Home Is My Office: Getting Real About Working From Home

The ability to work from home is a dream that countless people have. They dream of things like working in their pajamas, not having a boss, and setting their own work hours. Many people achieve this dream, but soon learn the harsh reality. The things they have dreamed of for so long turn out to… Continue reading My Home Is My Office: Getting Real About Working From Home