The name change of Korean General Motors company Daewoo in “Chevrolet” serves as distribution boost. In Eastern Europe car sales exploded by 370 percent and merchandising with caps, etc. also saw a strong increase. The “mythos” Chevrolet has worked perfectly, says Austrian import chief Michael Röck. Existing customers are even willing to pay 200 €… Continue reading Ex-Daewoo profits from Chevrolet image
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zzZ – Keep Oscar Awake
From the agency DM9, a nice viral game for Brazilian telecom company Telefonica. Oscar stays up at night to spare on Internet connections, he needs your help to stay awake at work: use a microphone and your mouse to avoid him falling asleep. [via Adverblog]
MacBook Pro – Apple Changes Naming
People in the blogosphere are unsure why Apple has changed its naming from Powerbook to MacBook. Here’s Steve Jobs official statement: “It’s a new name because we’re kinda done with ‘Power’ and because we want ‘Mac’ in the name of our products.” This would imply that the MacBook name may not only replace the PowerBook… Continue reading MacBook Pro – Apple Changes Naming
Video: Mac+Intel Ad
At Macworld San Francisco 2006, Steve Jobs showed a new television advertisement for the new Intel Macs. Watch Mac+Intel Ad “The Intel chip: for years, its been trapped inside PCs, inside dull little boxes, dutifully performing dull little tasks, when it could have been doing so much more. Starting today, the Intel chip wlll be… Continue reading Video: Mac+Intel Ad
Kodak’s New Logo
For the sixth time and joining the recent rebrandings of Intel, at&t and Visa, Eastman Kodak Co. is introducing a new corporate logo designed to help the company forge a new image as a cutting-edge, 21st century innovator. The box is gone, thus simplifying the logo mark. Above and below the rounded type font are… Continue reading Kodak’s New Logo
Tetris. The Axe Effect
Another great ad in the series of deodorant maker Axe. This one is for the Tetris generation: a sexually abstract picture drawing you to imagine the possibilities of “The Axe Effect”. More “The Axe Effect” Commercials
Video: Saturn Bla Bla Free Zone
Saturn, an electronic store chain here in Europe, has released a rather simple-minded but still nationally funny commercial. Basically the message is: “We don’t talk you into bullsh*t but recommend the coolest products for the best price”. Jung von Matt Austria worked with 3D-specialist Soulcage Department to create this animated movie. Watch Saturn Bla Bla… Continue reading Video: Saturn Bla Bla Free Zone
Starbucks wins logo fight in China
According to a press release in german newspaper WUV the american coffee company Starbucks has won a copyright battle that has lasted for over two years. A court in Shanghai decided the chinese coffee chain “Xingbake” has infringed Starbuck’s brand. The judge stated Starbucks has all rights on its name in English and Chinese, plus… Continue reading Starbucks wins logo fight in China
Better Search
I had some time over the holidays to dramatically improve the search functionality. Next to searching for blog entries you will now see results for brands and ads too. Have a go on Coca-Cola, Bisley, the Axe Effect, … or some Ad Videos
Intel’s new logo “leaps ahead”
Intel changed its 37-year-old logo as part of a major rebranding that will emphasize on the company’s shift away from the traditional PC business into consumer products. The California-based company will discard its “dropped e” logo, used since its founding in 1968, and replace it by an oval swirl around the word ‘intel’, with the… Continue reading Intel’s new logo “leaps ahead”