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Study: Blogs Reach High Income, Educated Audience

BlogAds, a service that allows advertisers to build their own classified-like ads on-demand on participating weblogs has now published the firm’s second blog readership study. The results align closely with last years. Highlights include: 75% are over 30, 75% are men, 43% have HHI over $90K Most, 14%, are employed in education, 71% have signed… Continue reading Study: Blogs Reach High Income, Educated Audience

In-Game Advertising Pioneers Join Forces with IGA Partners

In-Game Advertising pioneers Darren Herman and Andrew Sispoidis join forces with IGA Partners, Ltd. to launch IGA Partners North America. IGA Partners has created a diverse video game media and advertising network across multiple platforms with opportunities for both static and dynamic advertising placements. The creation of the North American company will help IGA Partners,… Continue reading In-Game Advertising Pioneers Join Forces with IGA Partners

Smarties Gets Make-Over

Childhood may never be quite the same again. Nestle, the maker of Smarties has announced it will change the complete branding, including a Make-Over of the 68-year-old cylindrical design, being changed to a hexagonal pack. Apparently Nestle wants to keep their brand “fresh and interesting”. Smarties have been sold in a cylinder-shaped packet since the… Continue reading Smarties Gets Make-Over

In-game Advertising forum speaker list finalized

The first-ever Advertising in Games Forum announced the final lineup of speakers for its April 14 event at the Metropolitan Pavilion in New York City. The keynote speaker will be Mitch Davis, CEO of Massive. Execs from Activision, NPD Group, The Georgia Institute of Technology, Vivendi, Bounce Interactive and the United Talent Agency are also… Continue reading In-game Advertising forum speaker list finalized