Whether you are in London, San Francisco, Mumbai or Frankfurt you can always go eat at Gaylord, a high-priced indian restaurant with an interestingly bizarre name. Those of you having watched “Meet the fockers” might smile, others just wonder. There’s nothing gay about this restaurant anyway. (in the old sense of the term) From a… Continue reading Gaylord – Indian Restaurant Worldwide
Category: Branding
The Sinalco Aera
The Sinalco Aera is an exhibition currently shown in Vienna, Austria (until 25. 9. 2005). It’s about Eating, Drinking, and Consumer Habits in Post-War Austria and gives an interesting insight into brands and their development over time. Shown below are a couple of historical ads from popular products like Frucade, Almdudler and Knorr:
Top 10 Global Brands
1. Coca-Cola 2. Microsoft 3. IBM 4. General Electric 5. Intel 6. Nokia 7. Disney 8. McDonald’s 9. Toyota 10. Marlboro Nokia, the first european company in the list is on 6th place. The german car manufacturer Mercedes-Benz comes in as 11th. Where’s Red Bull Complete Top 100 Brands List 2005
Adweek Presents First Annual “BUZZ AWARDS”
Last night, Adweek Magazines celebrated the winners of its inaugural Buzz Awards at The World Bar in New York City. Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created this awards program to honor excellence in the integration of brands and media. More than 170 entries… Continue reading Adweek Presents First Annual “BUZZ AWARDS”
“Delete!” – Artists cover brands to provoke discussion
Vienna, Austria – A popular shopping street in the heart of the city. The Starbuck brand is covered by bright, yellow fabric and plastic. So are the placards outside a bakery, a jewelry shop, a bank and all other businesses along the street. The coverings are part of the 2-week art project dubbed “Delete!“, created… Continue reading “Delete!” – Artists cover brands to provoke discussion
The Skype Brand – Vital and Viral
Malthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working: do simple things really well; release all the time (ie keep updating the application in small bites); evolve; open up; and viral features. A good illustration of the idea of… Continue reading The Skype Brand – Vital and Viral
Apple – Fastest Growing Brand
According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple’s overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie… Continue reading Apple – Fastest Growing Brand
Faux Xbox Cool – J Allard Gets ReBranding for Xbox 360 Launch
The new and upcoming Xbox 360 should be cool enough to perform well. Nevertheless there has been a Style-Rebranding of Microsoft VP J Allard going on. Old J From 5yrs ago. Vs. New J
I’m a Looza, Baby! Why don’t you drink me?
I was sitting in an Indian Restaurant the other day and drank a mango juice poured in a glass branded with Looza. Interesting as the brand name sounds more like a hiphop-flavored slang word (Looser -> Looza) than a tasty beverage. The company was founded in Belgium, exists since 1948 and was bought by PepsiCo… Continue reading I’m a Looza, Baby! Why don’t you drink me?
Pop My Ear. Pepsi Mini Can Ad Video
Pepsi’s Commercial features a young lady sticking a finger in her ear. “Pop!” A Mini Can falls down. Brand Display. End. I like the basic idea behind the shortmovie, but for me it seems unfinished, ie. not very well-developed at the end. Or am I just becoming more immune to those “supposed-to-be” funny ads? Watch… Continue reading Pop My Ear. Pepsi Mini Can Ad Video