I have developed a new feature for the Brand Directory. It is a small but powerful spider-engine who finds pages on corporate websites. So for example, if you want to find the About page on Apple’s website directly this should be handy. Here’s a screenshot of the Apple page in the Brand Directory More Brands… Continue reading Find Pages on Brand Websites
Category: General
Clio Xtrem Racer
Renault is online with a new game “Clio Xtrem Racer: Race to resurrection”. The gamer at the wheel of “ghost” car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.
Unusually modern for a cheese brand
Tasty cheese logo from the brand “Gouda Jung”. Spotted at a supermarket in Berlin, Germany
blummy – The Tool to end all Bookmarklets
My friend Alex had a great idea: to get rid of all those bookmarklets one has in his/her toolbar: “add to delicious, add to newsgator, add to bloglines, blog this with wordpress, …” You get the point. blummy is a tool for quick access to your favorite web services via your bookmark toolbar. It consists… Continue reading blummy – The Tool to end all Bookmarklets
Brand Update: Visa changes its Logo
When Visa’s founders sat around a table in Northern California in 1969, they could hardly have imagined its metamorphosis from a lending instrument tied to a plastic card, to a global entity processing more than US$3 trillion a year. Today, Visa is much more than a credit card company and while incremental changes have been… Continue reading Brand Update: Visa changes its Logo
I bought some pixels … (Update)
and because I’m a millionaire I bought a whole 6 blocks, enormous chunks of pixels on the Million Quarter Webpage. Hey, I got 2 blocks for free! This is how it looks like: Maybe you think this is a waste of money but I want to give it a try and find out: how much… Continue reading I bought some pixels … (Update)
Black Power
DM9 DDB, Sao Paulo for Antarctica Beer (Brazil)
Clearasil – Hermann Grid Illusion
Interesting Clerasil ad using the Hermann grid illusion. As soon as a black spot appears, use Clearasil.
Thank you for your feedback – HLX
The Air Sickness Bag, created by Scholz & Friends Berlin, juggles nicely with the word “feedback”. It promotes low cost flight operator HLX (Hapag-Lloyd Express) and is part of an award winning campaign at the Effie Award 2005. The cross-media campaign used attention-grabing ideas to achieve maximum effectiveness with a low budget compared to HLX’s… Continue reading Thank you for your feedback – HLX
Lulu means Piss to over 10 Million People
Following the posts about Looza, Gaylord and Flop, here’s the next branding “mistake” from Lulu, a company offering self publishing and printing books on-demand. I’m a Lulu! How do you get people to buy books when your brand name means “piss”? Well at least that’s the case for parts of Germany and all of Austria:… Continue reading Lulu means Piss to over 10 Million People