Anarchy Online players will soon see advertisements on billboards stationed in central regions of the game’s futuristic landscape. Online game developer and publisher Funcom, based in Sweden, announced today that it has inked an exclusive deal with New York City-based Massive, one of a small number of companies creating a viable market in in-game advertising.… Continue reading In-Game Advertising in Anarchy Online
Category: In-Game Advertising
In-Game Advertising Pioneers Join Forces with IGA Partners
In-Game Advertising pioneers Darren Herman and Andrew Sispoidis join forces with IGA Partners, Ltd. to launch IGA Partners North America. IGA Partners has created a diverse video game media and advertising network across multiple platforms with opportunities for both static and dynamic advertising placements. The creation of the North American company will help IGA Partners,… Continue reading In-Game Advertising Pioneers Join Forces with IGA Partners
Hungry while playing Everquest 2? Type /pizza
Players of Everquest 2 can now order pizza while playing the online game. The NextGen of InGame Advertising.
In-game Advertising forum speaker list finalized
The first-ever Advertising in Games Forum announced the final lineup of speakers for its April 14 event at the Metropolitan Pavilion in New York City. The keynote speaker will be Mitch Davis, CEO of Massive. Execs from Activision, NPD Group, The Georgia Institute of Technology, Vivendi, Bounce Interactive and the United Talent Agency are also… Continue reading In-game Advertising forum speaker list finalized