In-Game Advertising in Anarchy Online

Anarchy Online players will soon see advertisements on billboards stationed in central regions of the game’s futuristic landscape. Online game developer and publisher Funcom, based in Sweden, announced today that it has inked an exclusive deal with New York City-based Massive, one of a small number of companies creating a viable market in in-game advertising.

As consumers spend less time watching television and more time playing games (as indicated by numerous studies, including one from Nielsen), the game industry is turning its attention to understanding the potential to drive additional revenue from in-game advertising.

1 comment

  1. I’ve found a really cool in-game advertising site with a World Cup 2006 game:

    Check it out. It’s really funny and you can score goals for your World Cup nation in an online game. I think it’s a cool idea and real fun. They aim to set the World Record in online World Cup goals and have created a worldwide goal shooting battle. You can show which nation has the best soccer fans and there’s even something to win… In-game ads can be put in a World Cup Gallery aroung the game. Great idea!

    Have fun!

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