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Category: Industry
Pernod Ricard Austria Website Launches
After a intense work period of two months, spirits company Pernod Ricard Austria and I successfully launched their new website. The website includes information on over 40 products with each approx. 4 different qualities (7yr, 12yr, etc.). Each product page features textual information accompanied by flash-visuals, logos and links. Read the full story in my… Continue reading Pernod Ricard Austria Website Launches
Hello! is forced to become Hej! Drinks
Shortly after its smoothie market introduction, the brand Hello! Drinks had to change its name to Hej! Drinks. “We have been offline, because we were forced to find a new name for our smoothie brand. That is also the reson why we needed to make all of our old logos unreadable”, says founder Jürgen Alker… Continue reading Hello! is forced to become Hej! Drinks
Starbucks wins logo fight in China
According to a press release in german newspaper WUV the american coffee company Starbucks has won a copyright battle that has lasted for over two years. A court in Shanghai decided the chinese coffee chain “Xingbake” has infringed Starbuck’s brand. The judge stated Starbucks has all rights on its name in English and Chinese, plus… Continue reading Starbucks wins logo fight in China
Fuck Everything, We’re Doing Five Blades – Gillette’s Razor
“Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a three-blade razor. Were we scared? Hell, no. Because we hit back with a little thing called the Mach3Turbo. That’s three blades and… Continue reading Fuck Everything, We’re Doing Five Blades – Gillette’s Razor
Top 10 Global Brands
1. Coca-Cola 2. Microsoft 3. IBM 4. General Electric 5. Intel 6. Nokia 7. Disney 8. McDonald’s 9. Toyota 10. Marlboro Nokia, the first european company in the list is on 6th place. The german car manufacturer Mercedes-Benz comes in as 11th. Where’s Red Bull Complete Top 100 Brands List 2005
Adweek Presents First Annual “BUZZ AWARDS”
Last night, Adweek Magazines celebrated the winners of its inaugural Buzz Awards at The World Bar in New York City. Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created this awards program to honor excellence in the integration of brands and media. More than 170 entries… Continue reading Adweek Presents First Annual “BUZZ AWARDS”
Apple – Fastest Growing Brand
According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple’s overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie… Continue reading Apple – Fastest Growing Brand
Trends in Online Advertising. A Study by DoubleClick
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Webby Awards 2005 Winners Announced
Over 200,000 people voted for the People’s Voice awards, which have been assigned, among the others to: Boing Boing (best blog) BBC News (best news site) 101 Cookbooks (best personal website) Vogue UK (best fashion site) See the full list of winners by clicking here (opens a PDF) 9th Annual Webby Awards Website