Michael Fiorella pointed me to an interesting article he wrote about QR Code Marketing. What are QR Codes? The image you see on the left is an example of a QR Code, a fairly new type of bar code that can hold more information than in the past, like alphanumeric characters and even Japanese text.… Continue reading QR Codes. Next Big Thing From Japan?
Category: Offline Marketing
Opportunities for Bands and Brands
In today’s world of branded entertainment, Joe DiMuro is one busy and determined man. As the executive VP/GM of Sony BMG Strategic Marketing Group, DiMuro is responsible for creating and generating product, licensing and business-development opportunities for bands and brands. This is accomplished by his team through targeted marketing programs using innovative, nontraditional platforms to… Continue reading Opportunities for Bands and Brands
Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money isn’t the only advantage. Read on why Red Bull’s marketing is so clever: Article on… Continue reading Red Bull’s Clever Marketing. An Energy Drink as Goldmine