Unilever, the gigantic corporation behind a lot of popular consumer brands, has an interesting tidbit about their logo: all those little icons (25 in total), woven together to form a U, actually mean something. In 2005, Unilever changed the logo to represent their new theme of vitality, replacing the old logo that had been used… Continue reading Unilever Logo: The Icons Explained
Tag: corporate design
NASA Corporate Brand Guidelines
Look at a piece of history: the NASA Corporate Guidelines from 1976, designed by Danne and Blackburn. Here is a great flickr set and if you want to read more, a post about it. An additional image after the click. a very generous tutor from my old college found the time to scan me some… Continue reading NASA Corporate Brand Guidelines
Corporate Brand Guidelines
Interesting collection of current and older corporate brand guidelines including the Apple Web Design Guide from December 1996: Keep Pages Short Short pages are better than long pages. People are more likely to read a short passage of text than a long one, especially if they have to make an extra effort, like scrolling, to… Continue reading Corporate Brand Guidelines