One of the biggest rebrandings in history will take place over the next months and years. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Only the logo, designed by New York-based Arnell Group has been released so far.
Tag: logo
Best Buy’s New Logo
Founded in 1966 as Sound of Music and renamed to Best Buy in 1983, the consumer electronics giant is one of the largest retailers of its kind with its low prices. After years of using the old logo that looked like a $1 bin, Best Buy now has a very modern and clean new logo.… Continue reading Best Buy’s New Logo
Apple Logo Trademark Dispute
Lawyers for Apple Inc. have sent a letter to the Victoria School of Business and Technology claiming the logo is confusingly similar to theirs. More “Apple logos” used by education institues after the click.
Huge Database of Sports Logos
I just spotted a massive database of sports logos where you can check out what the Boston Celtics brand looked like years ago, or check out the evolution of Cleveland Indians’ logo over time. Additionally it is interesting to note that some clubs have reintroduced their old logo few years after the rebranding, probably because… Continue reading Huge Database of Sports Logos