Wrigley’s Extra Professional Chewing Gum

Companies do all kinds of things to please us ehm, please them and their investors. Time and again they re-brand an old product to release it as a new shiny one shortly after.

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Categorized as Fun

Garage Goals by Adidas

Adidas Football is online with a new advergame “Garage Goals” created by the agency Preloaded. You need to register in order to play it but it’s still a lot of fun.

Gaylord – Indian Restaurant Worldwide

Whether you are in London, San Francisco, Mumbai or Frankfurt you can always go eat at Gaylord, a high-priced indian restaurant with an interestingly bizarre name. Those of you having watched “Meet the fockers” might smile, others just wonder. There’s nothing gay about this restaurant anyway. (in the old sense of the term) From a… Continue reading Gaylord – Indian Restaurant Worldwide

The Sinalco Aera

The Sinalco Aera is an exhibition currently shown in Vienna, Austria (until 25. 9. 2005). It’s about Eating, Drinking, and Consumer Habits in Post-War Austria and gives an interesting insight into brands and their development over time. Shown below are a couple of historical ads from popular products like Frucade, Almdudler and Knorr:

Top 10 Global Brands

1. Coca-Cola 2. Microsoft 3. IBM 4. General Electric 5. Intel 6. Nokia 7. Disney 8. McDonald’s 9. Toyota 10. Marlboro Nokia, the first european company in the list is on 6th place. The german car manufacturer Mercedes-Benz comes in as 11th. Where’s Red Bull Complete Top 100 Brands List 2005

Arabic Spam Missile Misses Target

Time and again we are wondering where this new piece of spam comes from that drops in our mailbox every morning. But unlike eSpam real spam is even more annoying to sort out. I recently got a mailing promoting some kind of arabic(!?) telecommunication service. Yawn. Where did they get my real address from? (rhetorical… Continue reading Arabic Spam Missile Misses Target

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Categorized as General

Adweek Presents First Annual “BUZZ AWARDS”

Last night, Adweek Magazines celebrated the winners of its inaugural Buzz Awards at The World Bar in New York City. Recognizing that branded entertainment has quickly become one of the hottest trends in targeting consumers, Adweek Magazines created this awards program to honor excellence in the integration of brands and media. More than 170 entries… Continue reading Adweek Presents First Annual “BUZZ AWARDS”

“Delete!” – Artists cover brands to provoke discussion

Vienna, Austria – A popular shopping street in the heart of the city. The Starbuck brand is covered by bright, yellow fabric and plastic. So are the placards outside a bakery, a jewelry shop, a bank and all other businesses along the street. The coverings are part of the 2-week art project dubbed “Delete!“, created… Continue reading “Delete!” – Artists cover brands to provoke discussion