Malthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working: do simple things really well; release all the time (ie keep updating the application in small bites); evolve; open up; and viral features. A good illustration of the idea of… Continue reading The Skype Brand – Vital and Viral
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Apple – Fastest Growing Brand
According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple’s overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie… Continue reading Apple – Fastest Growing Brand
S.R. Monza Karate School Advertisement
Working out is healthy. But teens and younger men don’t care much about health when practising the new Jackie Chan moves. They just want to be cool. Along this assumption the agency J. Walter Thompson created a print advertisement for the S.R. Monza Karate School. Found at AdBlather
Away from Blogging – Holiday Travels
Just to let you know: I’ll be away from blogging till approx. 20th June 05. During the time there won’t be any updates to brandinfection but you can have fun with the old articles. For the infected and interested: I’ll be travelling to Marseille, France and Barcelona, Spain – a combination of relaxment and business… Continue reading Away from Blogging – Holiday Travels
Faux Xbox Cool – J Allard Gets ReBranding for Xbox 360 Launch
The new and upcoming Xbox 360 should be cool enough to perform well. Nevertheless there has been a Style-Rebranding of Microsoft VP J Allard going on. Old J From 5yrs ago. Vs. New J
I’m a Looza, Baby! Why don’t you drink me?
I was sitting in an Indian Restaurant the other day and drank a mango juice poured in a glass branded with Looza. Interesting as the brand name sounds more like a hiphop-flavored slang word (Looser -> Looza) than a tasty beverage. The company was founded in Belgium, exists since 1948 and was bought by PepsiCo… Continue reading I’m a Looza, Baby! Why don’t you drink me?
BIC Permanent Marker With Jimi Hendrix
From TBWA/Paris.
Extreme Basketball by DC Shoe USA. TV Commercial
Extreme Basketball combined with various stunts on skateboard-pipes is definitely a great way to show off a brand, as did the skateboard gear company DC Shoe, USA. They probably practiced many, many hours to get this done but the outcome is amazing, fun to watch and surely enhancing the brand’s relationship with its target audience.… Continue reading Extreme Basketball by DC Shoe USA. TV Commercial
Inside Branded Entertainment
Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. The website InsideBrandedEntertainment.com informs you with an innovative, exciting and evolving approach to profiting from Branded Entertainment’s market success. The service is updated throughout the day. Check it out.
Pop My Ear. Pepsi Mini Can Ad Video
Pepsi’s Commercial features a young lady sticking a finger in her ear. “Pop!” A Mini Can falls down. Brand Display. End. I like the basic idea behind the shortmovie, but for me it seems unfinished, ie. not very well-developed at the end. Or am I just becoming more immune to those “supposed-to-be” funny ads? Watch… Continue reading Pop My Ear. Pepsi Mini Can Ad Video