Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad. The… Continue reading iPod Shuffle and the SuperFX Banner
Category: General
Brand Loyalty Can Go (Too) Far
According to an article on ClickZ, a study was done in which about 19% of the respondents astonishingly reported they would tattoo themselves with the logo of their favorite brand. The most-favored brands were: Harley-Davidson Disney Coca-Cola Google (!) I understand some bikers might brand themselves with a Harley-Davidson tattoo in order to brag in… Continue reading Brand Loyalty Can Go (Too) Far
Gannett, Knight Ridder and Tribune Acquire 75% of Topix.Net
Three of the biggest newspaper publishers in the United States, the Gannett Company, Knight-Ridder Inc. and the Tribune Company, are joining forces to buy 75% of the news aggregator Topix.net, a Web site that monitors more than 10,000 online news sources. Each publisher will own 25 percent of the company. Topix.net, based in Palo Alto,… Continue reading Gannett, Knight Ridder and Tribune Acquire 75% of Topix.Net
MSN AdCenter wants a Piece of the Search Marketing Cake
MSN has just reveiled its new search advertising service and hopes to hook advertisers with extra tools that will help them select which keywords work best at luring target customers. For example, the list of available keywords for a certain product will show which ones work better with men or women and specific age groups… Continue reading MSN AdCenter wants a Piece of the Search Marketing Cake
Flickr Getting Acquired by Yahoo
Flickr, a popular online photo management service in the world wide web, will be acquired by Yahoo for an undisclosed amount. This is the third high profile Blog/RSS related buyout of 2005. Live Journal was bought by Six Apart, while Ask Jeeves snapped up Bloglines. Read more in the official Flickr Blog
Amaztype. Visualising Amazon.com’s Data.
Japanese designer Yugo Nakamura has launched Amaztype, an eye-candy flash application to visualise the broad product database of Amazon.com. I created an example showing the word “Brand“. Besides the visual outcome the user can click on a book or CD and then gets more information about it. Creative, Intelligent, Different. Useful?
In-Game Advertising in Anarchy Online
Anarchy Online players will soon see advertisements on billboards stationed in central regions of the game’s futuristic landscape. Online game developer and publisher Funcom, based in Sweden, announced today that it has inked an exclusive deal with New York City-based Massive, one of a small number of companies creating a viable market in in-game advertising.… Continue reading In-Game Advertising in Anarchy Online
Brandmarker. The Power of Brands
The Austrian art collective Monochrom attempts to evaluate the actual power of brands by making people draw a total of twelve logos from memory, 25 people per brand. Their website Brandmarker shows quite interesting results.
Mountain Dew launches New Site and Logo
The hot youth brand Mountain Dew launches a new site and sharper-edged logo, appearing to be in constant motion, while retaining the trademark green, red and white coloring. Designed to appeal to young men, the Web site now features a front-page skateboarding game set in a detailed cityscape and more community features.
MasterCard. The Evolution of a Global Brand Mark
The small but meaningful changes in the MasterCard brand mark over time reflect the brand’s increasingly global reach. In the early years of the brand, lnterbank was represented by the “i” symbol—a straightforward means of identifying participating members of the Interbank Card Association. 1. 1966 17 bankers meet in Buffalo, New York to form a… Continue reading MasterCard. The Evolution of a Global Brand Mark