Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it Wifitising 🙂
Showing up in the available wifi networks:
Fahren statt surfen
Das SIXT Flughafenspecial
Der BMW 3er schon ab 159 Euro
I wonder if other companies will follow and if we will have to find the real networks under all this “wifi spam”.
OMG…this is so easy and I never thought of that! great!
Nice, very easy and effectice idea.
I make sure that I have a rental car before I get on the plane! Not???
http://freakonomics.blogs.nytimes.com/2008/11/12/cafes-dilemma-can-you-offer-free-wi-fi-and-still-sell-lattes/
There are some huge discounts at Thrifty right now. Go and check their official site.