In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the same name with “Cooper” as a freezing weather condition of Europe.
Break it, bust it, kill it…Most advertisements are boring. Luckily, some Germans are taking steps to amp up the experience by incorporating DOOM graphics into billboard ads, effectively upping their cool factor exponentially.
Guerilla Marketing that plays with the prejudices of Porsche – sports car – driver’s.
Great Photoshop Adbusting of a boring advertisement which you see everywhere in Berlin, Germany: Britney Spears, Leona Lewis and Christina Aguilera selling their albums. The adbusting was done by the FTW crew (Mr. Tailon, Baveux Prod., Kone & Epoxy) and consists of overlaying the image with stickers from Adobe Photoshop’s interface panels.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it… Continue reading Wifitising: SIXT Guerilla Marketing Idea
As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood. All kinds of round objects were bonded with three little round black stickers, representing holes. The obvious effect… Continue reading Guerilla Bowling on the Streets
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The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the campaign to countries of Eastern Europe should it prove to be successful. “Löschen Sie den… Continue reading Nivea Visage – Guerilla with colossal straws