Wifitising: SIXT Guerilla Marketing Idea

Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it Wifitising 🙂

Showing up in the available wifi networks:

Fahren statt surfen
Das SIXT Flughafenspecial
Der BMW 3er schon ab 159 Euro

I wonder if other companies will follow and if we will have to find the real networks under all this “wifi spam”.


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