Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don’t work very well if someone forgets to put the part in. Do a Yahoo search on radar and you won’t find the magazine or the website in… Continue reading New Rules of Naming
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Google 2084
Orwellian vision of Google in the future, published in the New York Times, 10th October 2005. You’ll be able to search the net, your brain, your future, basically everything everywhere… Interesting read about fantastic ideas around the search engine Google.
Watch Eminem iTunes + iPod Ad Video
Watch Video (high quality) The new ad for Apple iTunes + iPod features Eminem surrounded by great compositing effects and a catchy tune. The design and marketing departments have done a great job once again.
Branding as Art – The Fake Prada Store
Artists Michael Elmgreen and Ingar Dragset recently unveiled their newest sculpture, entitled Prada Marfa. The work is located on the outskirts of Valentine, Texas (pop. 120) near Marfa on desolate land with no other visible trace of civilization. It looks to be a luxury boutique with a display of Fall 2005 Prada shoes and bags.… Continue reading Branding as Art – The Fake Prada Store
I wanna be a Rock Star! The Rock Star Challenge Game
I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for MassiveRecordProductions.com and gets presented as prototype that can be customized and… Continue reading I wanna be a Rock Star! The Rock Star Challenge Game
Merkel kisses Schroeder – MezzoMix Ad Remixed
Angela Merkel is Germany’s new chancellor. This Ad illustrates her victory over Mr Schroeder with a passionate kiss. “the refreshing mix of red and black” original: “the refreshing mix of cola and orange”
Garlic is Viral, Influence is King
Men are not waiting for a product to increase breast size. Women just laugh about tools to enlarge a penis. You cannot infect anybody with anything but you can surely take the right measures to infect some. Viral marketing works just like epidemics. A virus is spread to people using carriers. But unlike with sicknesses,… Continue reading Garlic is Viral, Influence is King
Floppy = Flop?
I like to travel as I’m always interested in foreign cultures, behaviors and people. As brand infected person it’s even more interesting to see how international brands look like, how they get presented and what kind of brand names companies introduce. Here’s one from Poland, the Flop computer store, which I find kind of amusing.… Continue reading Floppy = Flop?
Gangsta Brands in Hip-Hop Business
Agenda Inc. monitors the mentioning of brands in popular music, tracking all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. Hip-hop songs do most of the plugging. In fact, only one non-hip-hop song in the Top 20, Jessica Simpson’s With You mentioned a brand – Levi Strauss.
Human Branding: Ashanti launches Fragrance Line
Jumping on the celeb-fragrance ride, singer Ashanti has launched a fragrance line called Precious Jewel. Acknowledging the already overcrowded celebu-fragrance space, Ashanti said, “I always said that the perfume field was getting kind of flooded. A lot of people were doing a lot of the same thing. But I also said that if I ever… Continue reading Human Branding: Ashanti launches Fragrance Line