Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money isn’t the only advantage. Read on why Red Bull’s marketing is so clever: Article on… Continue reading Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Category: Marketing
Google’s AdSense a Money-Maker for some Websites
There’s an interesting read on USA Today about people getting money with Google AdSense, ranging from 2$ to over $4000 each month. Additionally the article contains information on how to optimize ones revenue but also sheds light onto click fraud.
Study: Blogs Reach High Income, Educated Audience
BlogAds, a service that allows advertisers to build their own classified-like ads on-demand on participating weblogs has now published the firm’s second blog readership study. The results align closely with last years. Highlights include: 75% are over 30, 75% are men, 43% have HHI over $90K Most, 14%, are employed in education, 71% have signed… Continue reading Study: Blogs Reach High Income, Educated Audience
Overture becomes Yahoo! Search Marketing Solutions
Overture announces to change its branding and gets incorporated into Yahoo!
Searchers Stick to Top Listings
Only the first few Links on google.com get noticed and clicked
Pimp My Burger – Burger King gone Viral
Burger King gone viral with pimpmyburger.com
3M Security Glass Ad
$3 million in fake bills was placed between two panes of transit glass treated with a shatter-resistant coating, the 3M Security Glass. View the Outdoor Ad
Google Introduces Image Ads
Google Introduces Image Ads, the blinking Gifs, AdSense – why clicking them isn’t interesting.