The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz. (The logo on the left is a selfmade mockup) While the origin of the name is easily explained — a conjunction of the words “Nigeria”… Continue reading NIGAZ With Attitude – Branding #fail
Tag: twitter
Indie Musician Makes $19,000 In 10 Hours Using Twitter
Interesting post from Amanda Palmer of the Dresden Dolls on using online media to connect directly with fans and make money. so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online): “i hereby call THE LOSERS OF FRIDAY NIGHT… Continue reading Indie Musician Makes $19,000 In 10 Hours Using Twitter
Tropicana: We’re not red, we’re not blue. We’re 100% orange
Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.