Calculate The True Cost Of Meetings

We spend hours in meetings and sometimes we wonder if the time is spent wisely. This calculator helps to understand how much money you spend while meeting. Number of participants in a 20-people brainstorm x average hourly rate x meeting duration = the cost of a meeting.

66% Of Consumers Like Advertising, Survey Says.

A recent survey conducted in some 50 markets in March and April acknowledges the fact that advertising is useful as people navigate the marketplace. Respondents even confessed to enjoy advertising with 66 percent agreeing (13 percent strongly) that “Advertising often gets my attention and is entertaining”. Another interesting fact: On average, 62 percent of global… Continue reading 66% Of Consumers Like Advertising, Survey Says.

Brand Keyboard For The Infected

While this keyboard design concept by Ignacio Pilotto would be hard to use for untrained typists it shows the power of brands when replacing the letters to which the brand logos correspond. The repetition of logos used by the advertising psychology causes us to systematically recognize the brands, getting us to recognize the logos rather… Continue reading Brand Keyboard For The Infected

NIGAZ With Attitude – Branding #fail

The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz. (The logo on the left is a selfmade mockup) While the origin of the name is easily explained — a conjunction of the words “Nigeria”… Continue reading NIGAZ With Attitude – Branding #fail

Indie Musician Makes $19,000 In 10 Hours Using Twitter

Interesting post from Amanda Palmer of the Dresden Dolls on using online media to connect directly with fans and make money. so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online): “i hereby call THE LOSERS OF FRIDAY NIGHT… Continue reading Indie Musician Makes $19,000 In 10 Hours Using Twitter

Why Cheap Airlines Are So Cheap

Ever wondered why cheap airlines are so cheap? A graphic comparing low cost to regular airlines shows it’s the combination of all factors: more seats, fast turnarounds, smaller airports, etc. While British Airways handles 735 passengers per employee, Easyjet is able to manage nearly ten times more: 6772.

Kodachrome Is Dead

After 74 years in the company’s portfolio Eastman Kodak Co. announced Monday it’s retiring its film brand stock because of declining customer demand in an increasingly digital age. Sales of Kodachrome are now just a fraction of 1 percent of the company’s total sales of still-picture films while getting 70 percent of its revenue from… Continue reading Kodachrome Is Dead