Men are not waiting for a product to increase breast size. Women just laugh about tools to enlarge a penis. You cannot infect anybody with anything but you can surely take the right measures to infect some. Viral marketing works just like epidemics. A virus is spread to people using carriers. But unlike with sicknesses,… Continue reading Garlic is Viral, Influence is King
Category: Marketing
Opportunities for Bands and Brands
In today’s world of branded entertainment, Joe DiMuro is one busy and determined man. As the executive VP/GM of Sony BMG Strategic Marketing Group, DiMuro is responsible for creating and generating product, licensing and business-development opportunities for bands and brands. This is accomplished by his team through targeted marketing programs using innovative, nontraditional platforms to… Continue reading Opportunities for Bands and Brands
Nivea Visage – Guerilla with colossal straws
The agency TBWA just launched a guerilla marketing campaign for Nivea Visage to demonstrate the creme’s moisturizing effect. Huge straws have been placed in fountains across Austria where young ladies distribute sample packages. The company says it will expand the campaign to countries of Eastern Europe should it prove to be successful. “Löschen Sie den… Continue reading Nivea Visage – Guerilla with colossal straws
The Skype Brand – Vital and Viral
Malthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working: do simple things really well; release all the time (ie keep updating the application in small bites); evolve; open up; and viral features. A good illustration of the idea of… Continue reading The Skype Brand – Vital and Viral
Trends in Online Advertising. A Study by DoubleClick
The advertising network DoubleClick recently released an interesting paper entitled “The decade in online advertising” (PDF), an analysis of the trends in the first 10 years of the industry.
Webby Awards 2005 Winners Announced
Over 200,000 people voted for the People’s Voice awards, which have been assigned, among the others to: Boing Boing (best blog) BBC News (best news site) 101 Cookbooks (best personal website) Vogue UK (best fashion site) See the full list of winners by clicking here (opens a PDF) 9th Annual Webby Awards Website
Google AdSense Optimisation – Heat Map
Google has come up with a “Heat Map” to their optimization tips page.
iPod Shuffle and the SuperFX Banner
Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick’s DART Motif confirm. And in rich I really mean rich. There is a whole new trend of completely branding a publisher’s website with background color, two (synchronized) banners and additionally a contextual Ad. The… Continue reading iPod Shuffle and the SuperFX Banner
MSN AdCenter wants a Piece of the Search Marketing Cake
MSN has just reveiled its new search advertising service and hopes to hook advertisers with extra tools that will help them select which keywords work best at luring target customers. For example, the list of available keywords for a certain product will show which ones work better with men or women and specific age groups… Continue reading MSN AdCenter wants a Piece of the Search Marketing Cake
Tickle me Baby! I’m 100% yours. Discover Axe
Axefeather is a website created to promote the deodorant Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds inviting them to tickle an attractive girl lying on a bed with a feather. Depending on where she’s… Continue reading Tickle me Baby! I’m 100% yours. Discover Axe