WOO – That’s Smart (Glass)

Arthur C Clarke once proclaimed: “any technology sufficiently advanced enough is indistinguishable from magic.” Of course technical types understand it’s not magic, it’s advanced technology. However even the most sophisticated technocrat seeing for the first time A GM research project called WOO (Window Of Opportunity) in cooperation with the FUTURE LAB at Bezalel Academy of Art… Continue reading WOO – That’s Smart (Glass)

Malibu Rum’s Relaxed Brand Experience

Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The… Continue reading Malibu Rum’s Relaxed Brand Experience