Smart Bins: When Recycling Goes Digital

Just when you thought that digital screen technology is limited at homes and offices, think again.  Introducing “smart bins,” the newest digital screen network invades the streets of London in time before the Olympics 2012. Smart bins are more than just instalments slapped on the sidewalks.  These futuristic, multi-functional recycling stations come equipped with a couple […]

Wifitising: SIXT Guerilla Marketing Idea

Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it […]