Food styling has to use the actual product as a basis but there is still a bigger process going on from “Actual Burger” to “Advertised Burger”. Bagozzi, director of marketing at McDonald’s Canada took a camera crew along to reveal the difference and show the details food stylists and image specialists go through to create… Continue reading Why Your McDonald’s Burger Looks Different Than In The Ad
Fresh Impressions on Brandmarks Through the Eyes of a Child
httpv://www.youtube.com/watch?v=N4t3-__3MA0 Here’s a video rundown of various logos along with an interpretation of a 5-year old. Funny how she thought one logo looks like “little squirms” or worms and tries to associate several logos to colourful balls, marble, baby toys, and “babies are little.”
McDonald’s Free Wifi
Simple and great advertising by McDonald’s for advertising their free wi-fi. “love free wi-fi” Advertising Agency: DDB Sydney
McDonald’s Coffee Advertising
A lamp post in downtown Vancouver becomes an extraordinary optical illusion. Effective spacial advertising from advertising agency Cossette Atlantic McDonalds.