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Tweets for 2009-07-30

http://bitchco.org/ – Let out your agency frustrations in 140 chars! # RT @brandexpression: The Secret Design History of 12 Famous Brands: http://bit.ly/cuYsa # Great #business card #design http://bit.ly/OQIlS #

How Amazon Went From ‘First’ To ‘Biggest’

When Amazon made their move into eCommerce, analysts and experts alike where questioning their possibilities of success. Where the business world was putting at doubt the future and importance of online-shopping, Amazon was looking at the bigger picture of simply being unable to physically achieve the promising size of an online business by conventional methods… Continue reading How Amazon Went From ‘First’ To ‘Biggest’

Tweets for 2009-07-29 (@brandinfection)

great! RT @mashable: In case you missed it: "Twitter Debuts New Homepage" – http://bit.ly/11ROwl # Backvertising, eh Hairvertising, eh Parissa Wax Strips http://bit.ly/tiHyo #human #advertising # Apple Introduces the iPhone 3GI; The “I” is for Invisible (Says The Onion) – http://bit.ly/Et8Le # Steve Jobs on why Apple doesn’t do market research http://bit.ly/KZUCA # Imagine Pot… Continue reading Tweets for 2009-07-29 (@brandinfection)

Backvertising, eh Hairvertising, eh Parissa Wax Strips

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online… Continue reading Backvertising, eh Hairvertising, eh Parissa Wax Strips

Sex Sells – Business Advertising Basics for Successful Selling

Sex is one of the most pleasurable activities for humans, which is why it is so popular. If you want a successful business even during a recession, you need to advertise your business. Without necessarily adding sex or raunchy slogans into your business advertisements, you can use the properties of sex appeal to get your… Continue reading Sex Sells – Business Advertising Basics for Successful Selling

Sound Branding: How To Build A Sound Idendity

SOUNDWAVE2

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design – dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.

Human beings have five senses, so why would brand strategists leave four of them aside? Over the past few years, senses other than sight have been explored by brand experts and marketers. Although the senses of taste and touch are more difficult for brands to reach, some brands like Singapore Airlines and Rolls Royce have already used scent to build brand identity, also known as olfactive branding. A new area of focus is now sound branding, which will be explored in this article.

AT&T iPhone Hell Fakevertisement

Techcrunch’s post on AT&T’s failures inspired a lot of people to voice their anger with the service over its poor network performance, particularly with the iPhone. It also inspired one professional video editor, Pat Lee, to make the following truly awesome AT&T/Apple ad parody. Check out the fakevertisement before Apple and AT&T force YouTube to… Continue reading AT&T iPhone Hell Fakevertisement

Is The Recession Impacting Luxury Brands?

There are a number of ways of tracking general interest in the world’s luxury brands, the most obvious one being annual sales figures. In recent times a more contemporary measure has emerged – the number of times those exclusive brand names are entered into the Google search engine. Against a backdrop of global economic uncertainty,… Continue reading Is The Recession Impacting Luxury Brands?