Create Awards 2007. Call For Entries

The Create Awards is one of the top creative competitions for professionals, and even students, in advertising, film & video, motion graphics, graphic communication, photography, printing, interactive media, and copywriting. Each Best of Industry winner will receive a generous prize package, as well as the Best of Student winner. A Best Of Show award winner… Continue reading Create Awards 2007. Call For Entries

Malibu Rum’s Relaxed Brand Experience

Malibu Rum Austria relaunches its website with a massively enhanced brand experience. We, the Brand Infection team around Nader Cserny, have put the focus on transforming Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”: a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The… Continue reading Malibu Rum’s Relaxed Brand Experience

Your Name On A Piece Of Toast

Over and over again funny amazing what kind of ideas companies have. This time it is all about toasts and raising money for charity organisations like World Vision, Save the Children or others you can help decide on. It works the following way: you give YourNameOnToast some money and they write your desired name or… Continue reading Your Name On A Piece Of Toast

The Ad Generator

The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. “By remixing corporate slogans, I intend to… Continue reading The Ad Generator