Anarchy Online players will soon see advertisements on billboards stationed in central regions of the game’s futuristic landscape. Online game developer and publisher Funcom, based in Sweden, announced today that it has inked an exclusive deal with New York City-based Massive, one of a small number of companies creating a viable market in in-game advertising.… Continue reading In-Game Advertising in Anarchy Online
Blog
The Billion Dollar Water. Evian = Naive?
Chris Busch writes: Take Evian ?? origins in the French Alps, mountain aquifer, special bottling process. Feel fresh, young, and beautiful with Evian, the original beauty product. The story tells of the Cachat Springs located in the quaint town of Evian-les-Bains on the southern shore of Lake Geneva in the Haute Savoie region of the… Continue reading The Billion Dollar Water. Evian = Naive?
Brandmarker. The Power of Brands
The Austrian art collective Monochrom attempts to evaluate the actual power of brands by making people draw a total of twelve logos from memory, 25 people per brand. Their website Brandmarker shows quite interesting results.
Tickle me Baby! I’m 100% yours. Discover Axe
Axefeather is a website created to promote the deodorant Axe (Lynx in the UK) among young people. Feather is part of a series of brand building executions aimed at a male target audience of 16- to 20-year-olds inviting them to tickle an attractive girl lying on a bed with a feather. Depending on where she’s… Continue reading Tickle me Baby! I’m 100% yours. Discover Axe
Mountain Dew launches New Site and Logo
The hot youth brand Mountain Dew launches a new site and sharper-edged logo, appearing to be in constant motion, while retaining the trademark green, red and white coloring. Designed to appeal to young men, the Web site now features a front-page skateboarding game set in a detailed cityscape and more community features.
MasterCard. The Evolution of a Global Brand Mark
The small but meaningful changes in the MasterCard brand mark over time reflect the brand’s increasingly global reach. In the early years of the brand, lnterbank was represented by the “i” symbol—a straightforward means of identifying participating members of the Interbank Card Association. 1. 1966 17 bankers meet in Buffalo, New York to form a… Continue reading MasterCard. The Evolution of a Global Brand Mark
Milka Cow vs. Milka Couture – 1:0
Milka Budimir, french fashion designer based in Valence, is no longer allowed to use the domain www.milka.fr. This monday, a court in Nanterre has adjudicated that Kraft Foods, owner of the brand Milka, will be given full rights and control over the domain name, thus forcing the tailor to abandon her presence on the web.… Continue reading Milka Cow vs. Milka Couture – 1:0
Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Since introducing Red Bull in 1987 Dietrich Mateschitz (CEO) has invested heavily in building the brand. Last year he spent over 30%, or $600 million, of revenue solely on marketing. In comparison: Coca-Cola spends 9%. But spending lots of money isn’t the only advantage. Read on why Red Bull’s marketing is so clever: Article on… Continue reading Red Bull’s Clever Marketing. An Energy Drink as Goldmine
Google’s AdSense a Money-Maker for some Websites
There’s an interesting read on USA Today about people getting money with Google AdSense, ranging from 2$ to over $4000 each month. Additionally the article contains information on how to optimize ones revenue but also sheds light onto click fraud.
52nd International Advertising Festival in Cannes
The committee of the 52nd International Advertising Festival in Cannes, France has officially announced the jury for this year’s event, taking place from 19th till 25th June 2005. John Hunt (worldwide Creative Director of TBWA\Worldwide) will be responsible for the categories “Film” and “Press & Outdoor”, Malcolm Poynton (Executive CD Ogilvy & Mather) for “Radio”… Continue reading 52nd International Advertising Festival in Cannes