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Category: General
What makes a blog post popular?
The people at mSpoke blog started their series with a very interesting topic: What makes a blog post popular. To start, we’ll need a bunch of feed items and measures of popularity and writing quality. For the popularity measure, I will use the feed item’s NewsGator attention score. While Newsgator has done some additional work… Continue reading What makes a blog post popular?
Hotel Alicja: Double-Check The Pictures!
Seen a valuable offer for a nice hotel on the internet!? You should double-check all images and perspectives! 🙂 It’s a fake but a nice fake.
Wifitising: SIXT Guerilla Marketing Idea
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it… Continue reading Wifitising: SIXT Guerilla Marketing Idea
I’m a PC in front of the Apple store
Microsoft parks a “I’m a PC” promotion booth right in front of the Apple store in Birmingham, England. The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m… Continue reading I’m a PC in front of the Apple store
Pepsi Redesign Gets Official
Pepsi reached out to 25 “digital and social media influencers” with three separately-shipped packages. The first contained five cans representing logo design from 1898 to 1950. The second contained five cans from 1962 to 1998. The third contained the newly launched can design – six of them full of actual Pepsi. Also included was a… Continue reading Pepsi Redesign Gets Official
Electric Face Disco
Ok, this has nothing to do with brands, marketing or advertising but it would still be a great viral if it were from an agency promoting a music product. A little bit of masochism is needed to actually do this: Daito Manabe uses electricity to power his face make his face vibrate synchronously to electronic… Continue reading Electric Face Disco
VIP Gym. Get Up And Run!
These posters were glued to chairs in cafes and restaurants close to VIP Gyms. Old (from 2005) but great guerilla marketing.
Google Adds Image Ads To Sponsored Search Results
Google’s sponsored search results now include products and images. A search for diamonds displays a text ad from Blue Nile and on click more information plus an image ad without leaving the page. The same applies for Google’s sidebar ads.
Wassup Obama 2008
A new commercial for Barack Obama is making the rounds at YouTube. It’s a remake of Budweiser “Wassup” commercials from 1999-2002 and touches on unemployment, health care, the stock market, the war and environment. First Video: Will.I.am’s “Yes we can [via TechCrunch & Adverblog]