What makes a blog post popular?

The people at mSpoke blog started their series with a very interesting topic: What makes a blog post popular. To start, we’ll need a bunch of feed items and measures of popularity and writing quality. For the popularity measure, I will use the feed item’s NewsGator attention score. While Newsgator has done some additional work… Continue reading What makes a blog post popular?

Wifitising: SIXT Guerilla Marketing Idea

Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it… Continue reading Wifitising: SIXT Guerilla Marketing Idea

I’m a PC in front of the Apple store

Microsoft parks a “I’m a PC” promotion booth right in front of the Apple store in Birmingham, England. The move is an extension of the Redmond-based software giant’s $300 million advertising campaign aimed at cleaning up the image of its Windows Vista operating system, which has been tarnished at the hands of Apple’s long-running “I’m… Continue reading I’m a PC in front of the Apple store

Wassup Obama 2008

A new commercial for Barack Obama is making the rounds at YouTube. It’s a remake of Budweiser “Wassup” commercials from 1999-2002 and touches on unemployment, health care, the stock market, the war and environment. First Video: Will.I.am’s “Yes we can [via TechCrunch & Adverblog]