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Smart Bins: When Recycling Goes Digital

Just when you thought that digital screen technology is limited at homes and offices, think again.  Introducing “smart bins,” the newest digital screen network invades the streets of London in time before the Olympics 2012. Smart bins are more than just instalments slapped on the sidewalks.  These futuristic, multi-functional recycling stations come equipped with a couple… Continue reading Smart Bins: When Recycling Goes Digital

Marlboro Adbusting “MAYBE”

This Marlboro campaign is all over the city for a couple of weeks already, and, it is even more absurd if you know the cost. Only cigarette companies can afford prices like that: Berlin costs around $300,000; Munich $210,000; Hamburg $177,000; all five biggest cities for a total of $854,000, per week(!). Here is a great… Continue reading Marlboro Adbusting “MAYBE”

Kodak’s Moment(um) Is Over

This sales chart of Kodak says it all. While camera phones and digital photography in general took off and were climbing endlessly, Kodak’s business continually degraded. The company who used to stand for a whole generation of photographers, consumers and artists is dead.

Malcom Gladwell Collected: “Intellectual Adventure Stories”

I remember sitting on a train from Vienna to Berlin a long time ago and reading “The Tipping Point” for the first time. This book not only introduced me to a lot of new concepts and dramatically increased my knowledge, it was also one of the books I really enjoyed reading. Now, Gladwell’s best-selling pieces… Continue reading Malcom Gladwell Collected: “Intellectual Adventure Stories”