Why Your McDonald’s Burger Looks Different Than In The Ad

Food styling has to use the actual product as a basis but there is still a bigger process going on from “Actual Burger” to “Advertised Burger”. Bagozzi, director of marketing at McDonald’s Canada took a camera crew along to reveal the difference and show the details food stylists and image specialists go through to create […]

Pizza Hut’s Delicious iPhone App – A Huge Success

Just two weeks ago Pizza Hut launched an iPhone application (iTunes link) that has already been downloaded over 100,000 times the company informed TechCrunch. The company dubbed the software as “killer app for your appetite” and it surely is a good example for a company producing a mobile phone application. Aside from the ability to […]