Microsoft invested $8 billion in Research & Development last year and this is a good painful example of the outcome: a girl in front of her laptop singing about Microsoft’s new song-making app Songsmith and showing her dad how great it is. Her Macbook Pro (Duh, the Software only works on Windows PCs!) is hidden… Continue reading Microsoft Songsmith’s Horrible Promo Video
Category: Advertising
E-Sports Gamer Advertises for Softdrink
Tom ‘Tsquared’ Taylor, a professional Halo 3 gamer, landed an advertising deal with beverage company Cadbury Schweppes consisting of his photo on 175 million cans of Dr. Pepper. This is somewhat unique as it’s the first time a gamer is featured on the cans and not movies, popstarts or real sport athletes.
Train The Virtual Pedigree Puppy. Interactive Advertising.
Whybin\TBWA\Tequila won JCDecaux’s innovative competition for their long time client PEDIGREE. The interactive advertisement allows passers-by to play with and teach a virtual puppy new tricks such as throwing a PEDIGREE DENTABONE and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including dogs training and advice.
New Urban PSP Ad Campaign Launches. Watch it.
After introducing the PSP commercials in early 2005 Sony is back with two new PSP ad campaigns focusing on the PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL ’09 and more favorites.
Artistic Advertising For Tesapack Ultra Strong
I just discovered the advertising series for Tesa’s Tesapack Ultra Strong and think it’s a great and creative campaign that fits the duct tape product perfectly. By using Tesapack illustrator Mark Khaisman carefully crafted unusual photo-like pictures for the advertisements commissioned by Jung von Matt. Look at the “making of” and you might imagine how… Continue reading Artistic Advertising For Tesapack Ultra Strong
Milk’s Favorite Cookie – Oreo Elevator Advertisement
A simple and clever idea for an Oreo advertisement. DRAFTFCB New York turned an elevator into advertising space. Watch the video. “the milk’s favorite cookie”
Insane Street Football Video Promoting FIFA Street 3
Similar to Dynamite Surfing by Quicksilver or DC Shoes basketball commercial is the viral from Electronic Arts promoting FIFA Street 3. Insanely great fake great f…!
Spamalytics: The Business Model Behind Spam
A team of US computer scientists have investigated how the business model spam works, ie. how profitable it is to send out spam or “illegal messages”. In order to conduct the study, seven scientists became spammers themselves.
Tropicana: We’re not red, we’re not blue. We’re 100% orange
Simon Owens told me about a non-traditional branding project he’s been working on for Tropicana: an abstract visualization of the aggregate conversation on Twitter showing frequency and context of election-related words.
Mac Vs. PC Campaign: An Analysis
The cultural differences of both companies are reflected in their current commercials. Who’s getting more momentum out of the campaigns? Apple and Microsoft are constantly throwing adverts at their users not showing cool product features but promoting their company image. While Apple’s “Get a Mac” campaign tries to present the mac as progressive and cool,… Continue reading Mac Vs. PC Campaign: An Analysis