The people at mSpoke blog started their series with a very interesting topic: What makes a blog post popular. To start, we’ll need a bunch of feed items and measures of popularity and writing quality. For the popularity measure, I will use the feed item’s NewsGator attention score. While Newsgator has done some additional work… Continue reading What makes a blog post popular?
Category: Marketing
Wifitising: SIXT Guerilla Marketing Idea
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. I’d call it… Continue reading Wifitising: SIXT Guerilla Marketing Idea
QR Codes. Next Big Thing From Japan?
Michael Fiorella pointed me to an interesting article he wrote about QR Code Marketing. What are QR Codes? The image you see on the left is an example of a QR Code, a fairly new type of bar code that can hold more information than in the past, like alphanumeric characters and even Japanese text.… Continue reading QR Codes. Next Big Thing From Japan?
Pay per Spam
NYT: Companies will soon have to buy the electronic equivalent of a postage stamp if they want to be certain that their e-mail will be delivered to many of their customers. America Online and Yahoo, two of the world’s largest providers of e-mail accounts, are about to start using a system that gives preferential treatment… Continue reading Pay per Spam
Lovely (but dumb) Football by Onitsuka Tiger
Just for the record and because there has been some discussion going on in this blog: in my opinion a dumb and uncool campaign from Onitsuka Tiger for its football shoes. It is kind of a mixture between wanna-be Zomtec coolness (remember the Bifi Sausage?) and klischee-like karaoke. There are commercials that are so dumb,… Continue reading Lovely (but dumb) Football by Onitsuka Tiger
Guerilla Bowling on the Streets
As of last month, bowling has significantly increased in Ghent, Belgium. The cause: a new guerilla campaign aimed for the area around the “Overpoort Bowl”, a popular bowling alley right in the heart of the student’s neighbourhood. All kinds of round objects were bonded with three little round black stickers, representing holes. The obvious effect… Continue reading Guerilla Bowling on the Streets
zzZ – Keep Oscar Awake
From the agency DM9, a nice viral game for Brazilian telecom company Telefonica. Oscar stays up at night to spare on Internet connections, he needs your help to stay awake at work: use a microphone and your mouse to avoid him falling asleep. [via Adverblog]
Ads, Brands & Slogans – presenting the infected STREAMer
Anyone wishing to display ads or brand and slogan information is invited to use my freshly developed script to incorporate the stream of data into your blog. The brands (with or without image), slogans and ads get randomly selected and updated every hour.
I bought some pixels … (Update)
and because I’m a millionaire I bought a whole 6 blocks, enormous chunks of pixels on the Million Quarter Webpage. Hey, I got 2 blocks for free! This is how it looks like: Maybe you think this is a waste of money but I want to give it a try and find out: how much… Continue reading I bought some pixels … (Update)
I wanna be a Rock Star! The Rock Star Challenge Game
I Wanna Be A Rock Star is an interactive online game for web-surfers who want to test if they have what it takes to make it in the music business. MRPwebmedia has developed the Rock Star Challenge website as a viral marketing campaign for MassiveRecordProductions.com and gets presented as prototype that can be customized and… Continue reading I wanna be a Rock Star! The Rock Star Challenge Game