Cold front in Europe “Cooper” Sponsored by Mini

In a clever move by advertising agency Sassenbach for its client Mini, a recent weather low was named after the car “Mini Cooper.” Mini Cooper is one of the latest car models manufactured by Mini Deutschland that coincidentally shares the same name with “Cooper” as a freezing weather condition of Europe. Continue reading “Cold front in Europe “Cooper” Sponsored by Mini”

Coffee Branding. Literally. One Audi Capuccino Please.

Audi Coffee ArtI spotted this on a facebook profile so I don’t know whether it’s taken at Audi’s headquarters or another place. What is sure though is this brew of capuccino has a tiny but cool detail for spreading the brand and making it stand out. (It has a little blemish but anyway…)

This would also work nicely for other “simpler” logos like McDonald’s, Apple, etc. even though Starbucks should probably bring it to the masses 🙂 Continue reading “Coffee Branding. Literally. One Audi Capuccino Please.”

The Branded Macbook Cake – Something For Sweet Fanboys

macbookcake1Can’t wait for the Apple Tablet? Maybe you’re interested in the MacBook cake, a 100% edible rendering created by New York’s BCakeNY

The astoundingly detailed cake includes a wireless mouse, sugar Post-It notes and that silvery MacBook Pro sheen.

Continue reading “The Branded Macbook Cake – Something For Sweet Fanboys”

Sound Branding: How To Build A Sound Idendity

SOUNDWAVE2

An effective brand identity is commonly perceived as a good brand name and logo, trendy package design – dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.

Human beings have five senses, so why would brand strategists leave four of them aside? Over the past few years, senses other than sight have been explored by brand experts and marketers. Although the senses of taste and touch are more difficult for brands to reach, some brands like Singapore Airlines and Rolls Royce have already used scent to build brand identity, also known as olfactive branding. A new area of focus is now sound branding, which will be explored in this article.

SOUNDWAVE2An effective brand identity is commonly perceived as a good brand name and logo, trendy package design – dimensions which mainly concern visual senses. However, this common perception of branding is incomplete.

Human beings have five senses, so why would brand strategists leave four of them aside? Over the past few years, senses other than sight have been explored by brand experts and marketers. Although the senses of taste and touch are more difficult for brands to reach, some brands like Singapore Airlines and Rolls Royce have already used scent to build brand identity, also known as olfactive branding. A new area of focus is now sound branding, which will be explored in this article.

Continue reading “Sound Branding: How To Build A Sound Idendity”